Display container



April 26, 1938. M, LANE v 2,115,269 4 DISPLAY CON AINER Filed April 1,1936 Patented Apr. 26, 1938 UNITED STATES PATENT FFEE DISPLAY CONTAINERApplication April 1, 1936, Serial No. 72,193

7 Claims.

This invention relates to a combined shipping and display carton of theconventional pasteboard box type, and it has for its object to provideamain container and an insert, said insert being 1 formed in suchfashion as toembrace the main container, during shipment, to aid inholding a group of packages in place therein and being adapted, when thetime of sale arrives, to be set up within the main container in suchshape as to constitute a step at the rear of the container upon whichone or more rows of the packages may be disposed in elevated tierformation with respect to the remaining packages. Said insert is furtherso shaped, dimensioned and constructed as to provide, when brought tothe step formation mentioned, a display panel upon which any suitableadvertising matter may be imprinted.

It is a further object of the invention to accomplish all of theforegoing objects through the medium of conventionally stamped andscored paper blanks of such nature that they may be turned out byautomatic machinery with great rapidity and very small cost. Furtherobjects and advantages of the invention will be set forthin the detaileddescription which follows.

In the accompanying drawing, in which like characters of referencedesignate corresponding parts throughout the several views:

Figure l is an underside perspective view of the main containerhereinafter described;

Fig. 2 is a plan view of the biank from which the stepped member isformed;

Fig. 3 is a perspective view illustrating the manner in which the blankof Fig. 2, when brought to sleeve form, embraces the container of Fig.1, during shipment;

Fig. 4 is a perspective View showing the insert set up to form astep-like projection at its lower portion, and

Fig. 5 is a perspective view showing the complete assembly with therearmost row of packages held in elevated tier formation by the step ofFig. 4.

The main container, designated in a general way at 5, comprises insubstance, a conventional, open top, pasteboard box, from which itdiffers only in that its front wall is cut out as indicated at 6 so thatthe front row of a group of packages 1 will be visible through and maybe readily removed through said open front wall. The insert constitutingthe principal novel feature of the present invention is best illustratedin Fig. 4, where it will be seen that the blank of Fig. 2 has beensuitably bent to form a rear wall 8, a bottom 9, a step riser [0, a steptop section II,

front wall l2 and upstanding panel 13, the latter being out out of therear wall 8, as will be readily apparent from an inspection of Fig. 2.

The blank of Fig. 2 is, at the time of manufacture, brought to sleeveformation by gluing or the sleeve constituted bythe blank of Fig. 2 isslipped over the main container 5 and the packages contained therein.The whole may then be put in any other suitable type of container forshipment.

. When the time of sale of the packages arrives, the merchant slips thesleeve which, for convenience, I designate in a'general way as S, fromthe container and folds it to the position illustrated in Fig. 4. Thepackages I are then removed from the container 5 and the insert formedby the sleeve S is placed in container 5, after which the packages 1 areagain placed in said container.

It is clear that when this is done, the rearmost row of packages will beheld in elevated position or in tier formation with respect to theremaining packages and further, it will be apparent that the insertitself will be held in place by the presence of those packages I lyingin front thereof. The panel I3 and that portion of the front wall l2which projects above the packages may receive any suitable advertisingmatter.

From the foregoing description, it will be clear that the describedarrangement achieves the results sought in a very simple, andinexpensive way. It is apparent that the particular point at which thescoring is made to determine the height of the riser l0 and the width ofthe step ll isimmaterial and may be varied at will. This will dependaltogether upon the elevation at which it is desired to maintain therearmost row of packages and the width of said row.

It is to be understood that the invention is not limited to the preciseconstruction set forth, but that it includes within its purview whateverchanges may fairly come within either the terms or the spirit of theappended claims.

Having described my invention, what I claim is:

1. An assembly of the character described comprising a main container ofan open box type and an insert formed from foldable pasteboardconstructed to be brought to sleeve formation or to be bent to presentan upstanding portion disposed behind the rearmost row of articles inthe container and a step underlying the rearmost row of articles, saidsleeve being dimensioned to embrace the main container and the articlesthere- 'in during shipment. I

2. A structure as. recited in claim 1 wherein said main containercomprises 231 open front wall and said sleeve being also dimensioned andpositioned to cover the opening of said front wall during shipment.

3. An assembly of the character described com prising a main containerof an open box board type and an insert formed from a foldablepasteboard blank consisting of a single length of material with its endspasted together to form. a band-like sleeve adapted to embrace the maincontainer and articles therein during shipment, said sleeve beingtransversely scored in such manner that When bent upon such scored linesit presents a step adapted to underlie the rearmost row of articles inthe container and an upstanding rear portion lying rearwardly of therearmost row of articles in the container and projecting materiallyabove the top of said rearmost row of articles.

4. An assembly of the character described formed of a foldable blank,the ends of which are secured together to constitute during shipment aband-like sleeve, said blank being transversely scored in such mannerthat when said blank is bent for display purposes it presents aforwardly projecting step at its bottom and an upstanding rearportioncomprising front and rear walls lying in contact with each other,the material of the rear wall being cut to form an upstanding panelwhich projects above the said front and rear walls and lies in the planeof the front wall.

5. An assembly of the character described formed of a foldable blank,the ends of which are secured together to constitute "during shipment aband-like sleeve, said blank being transversely scored in such mannerthat when said blank is bent for display purposes it presents aforwardly projecting step atits bottom and an upstanding rear portioncomprising front and rear walls lying in contact with each'other.

6. In combination, a main container of the opentop pasteboard box typehaving a partially open front wall, a pasteboard band. dimensioned toconstitute a sleeve adapted to slipover said box and the contentsthereof during shipment, said sleeve being transversely scored and cutin such fashion that when the time of display arrives and said sleeve isbent upon said scored lines, it presents two thicknesses of materiallying in substantial contact with each otherand constituting a front andrear wall, the material at the lower end of the front wall extendingforwardly then downwardly and then rearwardly to form a step of suchdimensions that when the insert is placed in the main container therearmost articles in the container will be held in an elevated positionby said step, the amplitude of the front and rear Walls being such thatthey are caused to project a material distance above the top of thelowermost row of packages in the container.

7. In combination, a main container of-the open top pasteboard box typehaving a partially open front wall, a pasteboard band dimensioned toconstitute a sleeve adapted to slip over said box and the contentsthereof during shipment, said sleeve being transversely scored and cutin such fashion that when the time of display arrives and said sleeve isbent upon said scored lines, it presents two thicknesses of materiallying in substantial contact with each other and constituting a frontand rear Wall, the material at the lower end of the front wall extendingforwardly then downwardly and then rearwardly toform a step of suchdimensions that when the insert is placed in the main container therearmost articles in the container will be held in an elevated positionby said step, the amplitude of the front and rear Walls being such thatthey are caused to project a material distance above the top of thelowermost row of packages in the container, and a panel constituting anupstanding projection of

